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420 pages and 4 DVDs with ~600 virtual slides.
A lavishly illustrated guide to over 600 diseases of the skin and hair. Each entry includes synonyms, clinical findings, histologic features for diagnosis, differential diagnoses and references when pertinent. In addition to being a histologic primer, this is also a work of scientific research and contains the entire exhaustive field of dermatopathology.
�
Through 25 years of teaching and reading dermatopathology using the method of pattern recognition first propounded by Dr. Bernard Ackerman of New York University, Dr. Soeprono organized and presented the voluminous material in A Systematic Approach which is both comprehensible and digestible. Over the last two decades, he personally examined and collected the real cases of dermatopathology that are included in this book. He also visually demarcated the histologic features of each entity for easy illustration of the findings.
Fred F. Soeprono, M.D., M.P.H., J.D. is the Director of Dermatopathology, Department of Dermatology, Loma Linda University School of Medicine, Loma Linda, California.
�
The four DVDs contain virtual slides for most of the entities described in the textbook. The virtual slides can be viewed and interacted with using the Aperio ImageScope digital slide viewer (available for download on the Internet and on the DVDs). The software enables rapid access to crisp, true-color digital slide images including magnification, panning, zooming, and annotation of areas of interest.

Sales Rank: #319257 in Books
Published on: 2016
Binding: Hardcover
420 pages

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0 of 0 people found the following review helpful.
Five Stars
By Pavel
Nice book. Very useful in everyday practice.

2 of 2 people found the following review helpful.
Great Dermatopathology book
By SM
I am a current Dermatology resident and my program uses Rapini as our core study book, but I have learned the most from Dr. Soeprano's book. I believe this book is fantastic. It has a well thought out approach to organizing pathologies. It is patterns based. The true beauty of this book however is it's wonderful images with great arrows pointing out critical findings. It also includes 4 DVD's with countless images that are extremely high quality. They can be viewed in low to high power, which allows you to get the actual feel of how a diagnosis looks under a microscope rather than just focusing on a small picture in a book. This has been invaluable to me. I have also been able to use many of the high quality photos in various presentations.

2 of 2 people found the following review helpful.
Excellent dermpath book
By SS
Excellent book - love the systemic approach, differential diagnoses, and arrows pointing to descriptions - the virtual slides are a great adjunct, as well. It has many photos that other dermatopathology books lack. This book is a must have!

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Rabu, 28 Januari 2015

[Q462.Ebook] Get Free Ebook The Ambassador's Secret: Holbein and the World of the Renaissance, by John North

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The Ambassadors' Secret is a radical reinterpretation of one of the world�s most famous paintings. Holbein�s celebrated portrait of two French diplomats at the court of Henry VIII has usually been linked to the political and religious unrest of the day. John North shows that the painting has a very different, and previously undetected, central theme and many other meanings. Far from being random, the objects in The Ambassadors are deliberately, and very accurately, placed. In revealing exactly what they, and the painting, mean, The Ambassadors' Secret opens a remarkable window on the world of the Renaissance.

Sales Rank: #1235532 in Books
Brand: Brand: Bloomsbury Academic
Published on: 2005-01-01
Released on: 2004-12-09
Ingredients: Example Ingredients
Original language: English
Number of items: 1
Dimensions: 7.80" h x 1.37" w x 5.06" l, .91 pounds
Binding: Paperback
320 pages

Features

Used Book in Good Condition

Review
“Truly sensational ... North's explanation of what 'The Ambassadors' means is as exciting as a classic whodunit, and puts every previous account in the shade.” ―Sunday Times (London)

About the Author

John North is Emeritus Professor of History of Philosophy and Exact Sciences, University of Groningen, The Netherlands.

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17 of 18 people found the following review helpful.
Understand the difference between looking and seeing
By Matthew Hovious
Art, history, religion, alchemy - these and more are the tantalizing ingredients with which John David North creates a singular work. "The Ambassadors' Secret" is a look at Hans Holbein's painting of Jean de Dinteville and Georges de Selve, two important 27-year-old Frenchmen who were in London in 1533. Even on the surface of things, this portrait is an unusual work: the two Ambassadors stand at either side of a curious collection of bric-a-brac that seems to be the real focus of the painting. North shows us how these items can be interpreted to determine a number of things, such as the date on which the two men are depicted (April 11th, 1533 - Good Friday). He discusses the nature and significance of the rhomboid shape at the men's feet, a geometrically perfect distortion of a human skull. Was the artist merely showing off by throwing in such a diabolically complex element, or was the skull meant to be a comment on the fleeting nature of life compared to the higher forces (time, the elements, religion) alluded to by the knickknacks on the shelves? Why is one string on the lute broken? Why does the painting suggest so many multiples of 3, even the men's ages, 3 x 3 x 3? Possible answers to these and many other questions are addressed by North, and once you've read this book, you will delight in looking at the painting again and seeing all the things you overlooked whenever you first encountered it.
Whether you approach this book for serious inquiry into an obviously intentional riddle, or just for entertaining scholarly conjecture about the intent of one of history's great painters, you are sure to enjoy it.

11 of 12 people found the following review helpful.
Dissecting a masterpiece
By Irene Rheinwald
Previous interpretations of this enigmatic painting, far more than a mere dual portrait of Jean de Dinteville and Georges de Selve, focussed upon symbols of Catholic, melancholy momento mori. Reminders of death abound: the skull (anamorphic representations were common - note the NPG portrait of Edward VI), the broken lute string, a world turned upside down (alluding to the Reformation), references to a universe divided, and a crucifix to remind man of Jesus' sacrifice, death and redemption.

North offers a radical, thorough interpretation of the religious and secular objects, astronomical devices, geometrical patterns of the floor, and, of course, the floating diagonal skull, relating them all to April 11, 1533, at 4:00 pm, Good Friday. He shies away from the political/religious schism of the day, stating it cannot be proved nor disproved.

Far more sophisticated than Dan Brown's silly, simplistic "Da Vinci Code" (the bane of art historians, legitimate as seeing faces in cloud formations), North proposes the geometrical lines of the piece, once extended and analyzed, are repeatedly at 27 degrees; significant, as 27 is divisible by three, the number of the Holy Trinity. Jesus was supposedly crucified at age 33, precisely 1,500 years before this painting. One could conclude Holbein's work contains subtle references to the Crucifixion and Golgotha, often represented as a mount of skulls (the present day site of the supposed tomb in Jerusalem contains an enormous, naturally formed skull in the rockface). A spiritual reminder to remain moral during troubled times, but perhaps not the previously assumed political statement. It is intriguing to note that Holbein, the German born court painter of Henry VIII, was a friend of astronomer and mathematician Nicolaus Kratzer.

The arguments are brilliantly realized, although not easily followed unless one has extensive knowledge of the period.

Why this painting? Why did Holbein paint this in 1533? Fifteen hundred years after the Crucifixion, the End of Days, the Apocalypse, seemed imminent. Charles V sacked Rome in 1527, Luther's Protestant heresy threatened Catholicism, Renaissance humanism clashed with medieval piety, a pregnant Anne Boleyn (Holbein's patroness) would be crowned Queen of England in less than two months' time - the stability, security of the old order had disappeared in the blink of an eye.

This book, over 400 dense pages long and extensively annotated, is one of the finest examples of art historical research I have ever encountered - innovative, securely grounded in history, religious speculation, art, and mathematics. A perfect reflection, indeed, of the era.

6 of 7 people found the following review helpful.
Gives a Well-Known Work New Meaning Five Centuries Later
By Steven Beishuizen
Author John North likens the title of the well-known National Gallery painting, "The Ambassadors" to calling a scene of the Christmas nativity, "Joseph and Mary". Indeed Holbein the Younger's 1533 painting of two French ambassadors at the English court of Henry VIII inspires thinking of symbolism immediately due to the array of scientific instruments depicted between the two subjects and the distorted scull placed below them. North exhaustively examines each item in the scene and ties each to themes dominating the politics of the day such as the growing friction between Henry VIII and Rome and the overall fascination of royal courts with science, alchemy, astrology, and astronomy. Several lines through the work are examined for their thematic relevance of the objects they connect and bisect, and other elements such as horoscopes are overlaid on the work for analysis. Included in the analysis is the setting of the exact time of the "sitting" to 4pm on Good Friday. It is clear that North came upon this subject from his past work investigating similar devices employed in the written works of Chaucer, and he presents a convincing argument here as well though his work is heavy of background information that tends to distract from the thesis rather than to support it in many ways. An interesting read, and true "fans" will be interested to know that Good Friday 2008 will mark the 25th 19-year Easter cycle since 1533. Is that some sort of silver jubilee?

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Senin, 26 Januari 2015

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Writing Okinawa is the first comprehensive study in English of Okinawan fiction, from it’s emergence in the early twentieth-century through its most recent permutations. It provides readings of major authors and texts set against a carefully researched presentation of the region’s political and social history; at the same time, it thoughtfully engages with current critical perspective with perspectives on subaltern identity, colonialism, and post-colonialism, and the nature of "regional," "minority," and "minor" literatures.

Is Okinawan fiction, replete with geographically specific themes such as language loss, identity, and war, a regional literature, distinct among Japanese letters for flourishes of local color that offer a reprieve for the urban-weary, or a minority literature that serves as a site for creative resistance and cultural renewal? This question drives the book’s argument, making it interpretative rather than merely descriptive. Not only does the book provide a critical introduction to the major works of Okinawan literature, it also argues that Okinawa’s writers consciously exploit, to good effect the overlap that exists between regional and minority literature. In so doing, they produce a rich body of work, a great deal of which challenges the notion of a unified nation that seamlessly rises from a single language and culture.

Sales Rank: #4651404 in Books
Published on: 2012-04-19
Released on: 2012-04-17
Original language: English
Number of items: 1
Dimensions: 9.21" h x .56" w x 6.14" l, .0 pounds
Binding: Paperback
248 pages

Review

'Bhowmik’s book also reveals an impressive command of Japanese and western literature, with which she frequently compares and contrasts the works of the Okinawan writers she discusses.' - HUGH CLARKE, University of Sydney, Japanese Studies 29/1

'At last, we have a book-length study in English that explores the rich diversity of modern Okinawan fiction. That fact alone would be cause for celebration, but Davinder L. Bhowmik's Writing Okinawa does far more than merely fill a gap in extant English Language scholarship on Okinawan Literature. Through detailed analysis of a wide range of fiction published from the early twentieth century to the present day, this book offers diverse perspectives into the region's perpetually shifting, yet ever tenuous, relationship with the Japanese state.' - Kristine Dennehy, Monumenta Nipponica 64:2 (2009)

About the Author
Davinder L.�Bhowmik is Assistant Professor of Japanese Literature at the University of Washington, USA.

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Sabtu, 24 Januari 2015

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Published on: 1600
Binding: Paperback

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Mississippi is a unique case study as a result of its long-standing defiance of federal civil rights legislation and the fact that nearly half its population was black and relegated to second-class citizenship. According to the vast majority of Mississippi daily press editorials examined between 1948 and 1968, the notion that blacks and whites were equal as races of people was a concept that remained unacceptable and inconceivable. While the daily press certainly did not advocate desegregation, in contrast to what many media critics have reported about the Southern press promoting violence to suppress civil rights activity, Mississippi daily newspapers never encouraged or condoned violence during the time periods under evaluation. Weill places coverage of these important events within a historical context, shedding new light on media opinion in the state most resistant to the precepts of the civil rights movement.

This is the first comprehensive examination of civil rights coverage and white supremacist rhetoric in the Mississippi daily press during five key events: the 1948 Dixiecrat protest of the national Democratic platform; the Brown v. Board of Education Supreme Court decision to desegregate public schools in 1954; the court-ordered desegregation of Ole Miss in 1962; Freedom Summer in 1964; and the assassination of Martin Luther King, Jr., in 1968. From nearly 5,000 issues of Mississippi daily newspapers, more than 1,000 editorials and 7,000 news articles are documented in this volume.

Sales Rank: #3631245 in Books
Published on: 2002-03-30
Original language: English
Number of items: 1
Dimensions: 9.21" h x .69" w x 6.14" l, 1.25 pounds
Binding: Hardcover
304 pages

Review
"Contemporary readers will surely find the vitriolic racism of many of these period newspapers shocking....Highly recommended for history as well as communication collections. All levels."-Choice

?Contemporary readers will surely find the vitriolic racism of many of these period newspapers shocking....Highly recommended for history as well as communication collections. All levels.?-Choice

"Susan Weill has provided access to a body of material that chronicles the struggle over desegregation in Mississippi. Her thorough, objective, concise and scholarly documentation is a long awaited compilation of the contributions state newspapers made to that period of our history. Southern editors were the voices of their communities who at times echoed rather than shaped public opinion. Anyone interested in knowing how most of white Mississippians viewed the civil rights issues of the 1940s through the 1960s will find this a valuable book."-W. Charles Sallis Co-author Mississippi: Conflict and Change (1974)

About the Author

SUSAN WEILL is an Assistant Professor in the Communication Studies Department at the University of Alabama at Birmingham./e

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Kamis, 22 Januari 2015

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Titles: When My Sugar Walks Down the Street * Dixie Down Beat * Who's Sorry Now? * It Don't Mean a Thing (If It Ain't Got That Swing) * I Can't Give You Anything But Love * New Orleans Masquerade * Randolph Street Strut * Leavin' Town * Blizzard Head Blues * Coney Island Washboard * Louella.

Sales Rank: #3305847 in Books
Brand: Alfred Music
Published on: 1952-03-13
Original language: English
Number of items: 1
Dimensions: .30" h x 8.70" w x 11.60" l, .60 pounds
Binding: Paperback
23 pages

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Minggu, 11 Januari 2015

[J623.Ebook] Ebook Download CRACK the Final FRCR PART A Exam - Modules 1, 2, 3 (Volume 1), by Prometheus Lionhart M.D.

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Sales Rank: #2140868 in Books
Published on: 2015-09-03
Original language: English
Number of items: 1
Dimensions: 11.00" h x .74" w x 8.50" l, 1.69 pounds
Binding: Paperback
328 pages

About the Author
For some, he was a guardian angel. To others, a ghost who never quite fit in.

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0 of 0 people found the following review helpful.
A repeat of 'crack the core exam'
By fahd
If you have the previous books "crack the core exam', then this book is nothing new. So, if you have that book, dont buy this one. It is exactly the same.

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Great book
By Ayad Abbas
The previous edition was great . , no big changes in the new edition but still a great book .
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Jumat, 09 Januari 2015

[D195.Ebook] PDF Download Advertising & IMC: Principles and Practice, 9th Edition, by Sandra Moriarty, Nancy Mitchell, William D. Wells

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An accessible and well-written approach to advertising.

�

Advertising tracks the changes in today’s dynamic world of media and marketing communication–as well as the implications of these changes to traditional practice–and presents them to readers through an accessible, well-written approach.

�

The ninth edition highlights the increasing importance of consumers as the driving force in today’s advertising strategies, social media, and the Internet evolution/revolution. It also includes an increased IMC and brand focus.

Sales Rank: #113471 in Books
Published on: 2011-02-17
Original language: English
Number of items: 1
Dimensions: 11.27" h x 1.18" w x 8.77" l, 3.30 pounds
Binding: Hardcover
688 pages

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18 of 18 people found the following review helpful.
A complete mess
By Thomas Wilk
The previous reviewer ("book maven") is correct. This textbook is a virtual trainwreck- poorly written/edited (see how they misspell "Brainfog" on page 375 ), disorganized and repetitive. Each chapter rehashes the same concepts - only the buzzwords, choices of filler and the smug insights from a series of talking heads change.

Most notable, however, is the lingering sense that the authors might be a bit lost on how their subject matter relates to the real world. This is rather important for the advertisers, clients and customers that live there. They appear so clueless when they attempt to address "new" media (like the internet), that it's downright comical. It's not 1998 anymore. It's time to either provide some realistic insights, or step aside and drop this volume onto the history shelf.

Any (good) advertising resource should tell you that bewildering the customer is not a sound marketing practice. Charging them $139 (and that's the Amazon price, the list is $195) for the experience is downright unethical.

7 of 8 people found the following review helpful.
Advertising & IMC Principles and Practice ...
By David A. Rittenhouse
I have a different perspective than most of the reviews I've read so far here on Amazon.com.

I am a practitioner at a big, good advertising agency in New York City. I have worked in other agencies in San Francisco and London as well, for some of the world's best marketers and brands.

I think that Advertising & IMC offers a unique, foundational view of the industry. It takes a broad and long view, and offers many voices in its narrative. I couldn't disagree more with the reviewer that said it is the equivalent of a few searches on Google.

This book offers a way for newcomers to get started understanding what is a complex industry that is constantly re-inventing itself. The book does this by providing views through lenses like history, regulation, economics, etc, to offer a deeper understanding. In this way it is nothing like the ad industry trade press, conferences, awards show annuals, search engines and other ways of coming at the topic that are of-the-moment but miss the big picture.

Also, as a contributor to the book I think that they have great contributors. (-: Kidding aside, I think that taking a variety of perspectives via a diverse set of contributors is a great way of dimentionalizing things and bringing in different voices.

I feel a lot of sympathy for the criticisms of the price of this book. While I don't completely understand the inner workings of the textbook publishing trade or how much it costs to produce and distribute such a book, the book is pricey. This is especially true given it is now in its 9th edition, and some of the content has been re-purposed from previous editions. And that most of its buyers are on student budgets.

An additional criticism would be the time that it takes for the information to get to students through the textbook channel. This book is updated every few years, which is a long time in advertising industry time. I offer this constructively. In the future, I would expect it to be paired with faster moving medium such as a blog or a non-print version such as an e-book .

One final nit would be that the design and production quality of the book seem just-OK to me. This should not be the case for a book about advertising; an industry that obsesses over design quality as a consumer touch-point.

While no book is perfect, I truly believe that the benefits make this one worth more than the costs. And it has an important role to play.

The bottom line is that there are lots of ways to learn about the advertising and marketing communications business. And learning about it as a student is a great way for new people entering the field to be empowered to change it and improve it. I think this book makes a positive contribution to that world.

4 of 4 people found the following review helpful.
NEEDS UPDATING
By Beginner
This book cost quite a bit but didn't have updated information to represent the shift the past couple of years to social media outlets. Was disappointing that my school chose this book.

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Kamis, 08 Januari 2015

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Medrii thought she'd laid a clever trap...but the strongest snare of all proved to be her desire!

In the bowels of the Deepwood lurk the satyrs: lusty goat-men who prey on fairer females for sport. A warrior from a distant elven tribe with an eye for high-paying bounties, Medrii figures she's just the girl to help the local wood elves deal with their problem. She even enlists the aid of one of the natives, a blue-haired woman named Telandya.

It's a quick in and out job. But when the darkly handsome satyr lord makes his counteroffer -- and parts his powerful thighs to show Medrii just what she's been missing out on all these years -- the task at hand becomes a very different one. Will Medrii still give it all she's got? Will her lust for gold overcome the perverse, dark magic of the satyr tribe? Or will she and her companion become, smiling all the way, SERVANTS OF THE SATYRS?

"Servants of the Satyrs" is a work of fantasy erotica intended for adults only. It includes themes of seduction, enchantment, pregnancy, impregnation, and breeding, and features demihuman or "feral" characters.

Sales Rank: #818143 in eBooks
Published on: 2015-11-20
Released on: 2015-11-20
Format: Kindle eBook

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1 of 1 people found the following review helpful.
A steamy trip into the den of the horniest Satyr's around!
By Dark
The title merely hints at the steamy and deliciously perverse interior of this erotic short. Vivian Vane has crafted a story of depraved degradation that matches or equals my previous favorite of hers 'Fertile Mistresses'. Can Meredii resist the Satyr's enticing musk? Can she resist the urge to breed? Will she save her friend and traveling companion from becoming just another servant to the Satyr's dark lusts?

Of course not! But that's why you're here, isn't it?

This short features lascivious detail of mental manipulation, pheromones, musk, pregnancy, breeding, and some tasty gentlemen with monstrous proportions and a few bestial features. So if anything said here intrigues you in the slightest, this is your stop! And Vivian Vane should be your author of choice!

1 of 1 people found the following review helpful.
Four Stars
By Noxaddo
A delightful romp through a fantasy land full of fertile elves and the well-endowed satyrs who breed them.

1 of 2 people found the following review helpful.
Very dirty
By Tim Delcomte
This is one of my favorite fantasy stories. Very dirty.

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Selasa, 06 Januari 2015

[M488.Ebook] PDF Ebook Lullabies, by Lang Leav

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Lullabies continues to explore the intricacies of love and loss. Love's poetic journey in this new, original collection begins with a Duet and travels through Interlude and Finale with an Encore popular piece from the best-selling Love & Misadventure. Lang Leav's evocative poetry speaks to the soul of anyone who is on this journey.

Published on: 2015-11-03
Formats: Audiobook, MP3 Audio, Unabridged
Original language: English
Number of items: 1
Dimensions: 5.04" h x 1.13" w x 6.04" l,
Running time: 82 minutes
Binding: MP3 CD

Review
"Frank poems about love, sex, heartache and betrayal."�--The New York Times

"Poetry rarely brings in big bucks but Australian writer Lang Leav is changing the game."
--Straits Times�

"Leav is one of a new generation of bestselling poets catapulted to celebrity and coveted book deals."--The Guardian

"Sydney-based poet and artist Lang Leav is arguably today's literary luminary."
--Nook Mag

"Her works may be minimalistic, but they have the uncanny ability to touch a raw nerve, or two."�
--Youth.SG

About the Author
The enchanting work of Sydney author Lang Leav swings between the whimsical and woeful, expressing a complexity beneath its childlike facade. Her imagination stretches across a variety of disciplines encompassing art, poetry, and books. Lang is a recipient of The Qantas Spirit of Youth Award and was granted a prestigious Churchill Fellowship.

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10 of 10 people found the following review helpful.
I am awaken
By Kayzie Zepeda
The words are too precious and sacred to be read silently and kept in your head. Each poem is meant for you to read to someone special in your life, or meant to be read to you by someone you have loved or have loved you or hurt you. The words are a beautiful lullaby, softly spoken, in whispers, but with burning emotions. The words are a graceful song, but surely not to put you to sleep. Instead, they are words that awaken your soul, heals and hammers your heart. Regardless if they are calm or painful, the words remind you that you are alive and able to feel all these emotions. They remind you to stay awake for love.

2 of 2 people found the following review helpful.
of love and leav
By Amazon Customer
Her works moved me and I totally relate to all her poems.. Ever since I bought the love and misadventures I said I won't miss this one. I can't wait for Faudet's book..

2 of 2 people found the following review helpful.
Amazing Book! Worth it!
By kimberly
This book is amazing! I noticed that it has more pages than the first one. Every page is so inspiring and the cover is adorable. I can't wait until the next one.♡

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[C320.Ebook] Get Free Ebook The Marshmallow Test: Mastering Self-Control, by Walter Mischel

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Renowned psychologist Walter Mischel, designer of the famous Marshmallow Test, explains what self-control is and how to master it.

A child is presented with a marshmallow and given a choice: Eat this one now, or wait and enjoy two later. What will she do? And what are the implications for her behavior later in life?

The world's leading expert on self-control, Walter Mischel has proven that the ability to delay gratification is critical for a successful life, predicting higher SAT scores, better social and cognitive functioning, a healthier lifestyle and a greater sense of self-worth. But is willpower prewired, or can it be taught?

In The Marshmallow Test, Mischel explains how self-control can be mastered and applied to challenges in everyday life - from weight control to quitting smoking, overcoming heartbreak, making major decisions, and planning for retirement. With profound implications for the choices we make in parenting, education, public policy and self-care, The Marshmallow Test will change the way you think about who we are and what we can be.

Sales Rank: #5295 in Audible
Published on: 2014-09-23
Released on: 2014-09-23
Format: Unabridged
Original language: English
Running time: 474 minutes

Most helpful customer reviews

103 of 109 people found the following review helpful.
The best book on self-control thus far, by the man who started it all.
By Dr. Chuck Chakrapani
The Marshmallow Test by Walter Mischel, the man who started it all, is a book on self-control, probably the best one on the subject thus far. This book is everything that the currently leading book on the subject (Willpower by Baumeister and Tierney) is not: intellectually coherent, scientifically sophisticated, and concerned more about sound reasoning than about sound bites.

Research on self-control was probably started in earnest in the 1960s with Walter Mischel's celebrated "Marshmallow Test". Children around the age of five were given a choice between one marshmallow now or two marshmallows later, a delay lasting up to 20 minutes. While some ate the marshmallow right away, others used different strategies to control themselves such as averting their gaze, pulling their hair, squirming, closing their eyes or just sniffing the marshmallow and putting it back. The implications of this research came to life when researchers went back to the same children several years later. They found children who exercised self-control and waited 15 or 20 minutes to double their payoff had higher grade point averages, made more money and were fitter (as measured by BMI) when they were adults.

Genetics clearly plays a role in the level of self-control one has. The message of the book is that genetics is not destiny. Willpower is a cognitive ability and, because our brains are much more plastic than had been imagined in the past, we can substantially increase this crucial ability to control ourselves. This book shows how to gain more self-control.

Paralleling Daniel Kahneman's model of "fast" and "slow" thinking, Mischel describes two systems in the brain: "hot" (limbic) and "cold" (prefrontal cortex). The hot system deals with immediate rewards and threats while the cold system deals with delayed consequences. The key to self-control is cooling the hot system where appropriate. We need to learn to activate our prefrontal cortex first before the limbic system kicks in.

Can we actually increase our self-control? Mischel's response is yes, if you believe you can and if you really want to. In other words, you can increase your self-control if you approach it with a mindset that believes that increasing self-control is possible as opposed to a helpless mindset that believes willpower is a limited resource over which you have no control. But just having the right mindset may not be enough. We need strategies to cool our warm system.

Commonly used strategies for self-control often include removing the source of temptations (don't have junk foods around, if you are trying to eat healthy) or surrounding yourself with people who do not eat junk food. But these strategies are likely to fail without effective pre-commitment. You can remove all cigarettes from sight and yet mooch them from others. You can clear junk food from the kitchen and yet help yourself to sugar-laden cookies in business meetings. Mischel suggests that we should use more robust strategies based on research. Some such strategies are:

* MAKE UP "IF...THEN" RULES. We tend to react to cues out of habit. Create new habits with new cues. IF I go to a restaurant, THEN I will start my meal with a salad. IF I get an email notification, THEN I will finish the next item on my to-do list before reading the email. When well-rehearsed and practiced, the desired behavior is triggered automatically without effort.

* COOL THE NOW, HEAT THE LATER. Vividly imagine the negative consequences of immediate gratification: Whenever you are tempted to smoke, visualize the picture of a cancerous lung. If you are tempted overeat, visualize the picture of a person who is unfit and out of shape.

* DISTANCE YOURSELF FROM THE SITUATION. Refer to yourself in the third person. Instead of saying "I've to finish the report by tomorrow", I can say "Chuck has to finish the report by tomorrow." This way you distance yourself and change your role to that of an observer. This makes the completion of the task easier.

* SHIFT YOUR FOCUS FROM HOT TO COOL PROPERTIES. Shift your attention from the hot to the not-so-hot attributes of the stimulus: Instead of looking at the chocolate as a tasty flavorful treat look at it as a brown square, wrapped in paper. By focusing your attention on the on the cool attributes of a stimulus, we can decrease its appeal.

What about all that talk we hear about willpower being a limited resource, the mysterious "ego energy" - whatever that is - being "depleted" fast dragging your willpower along with it (which you can apparently restore with the help of glucose) and the oft-quoted generalization that "willpower is like a muscle"? Mischel wisely ignores such half-baked and sound bite oriented interpretation of research data by Baumeister and associates and gently points to the work done by Carol Dweck of Stanford University, which suggests self-control is not a limited resource and one's mindset can affect one's level of self-control.

While the book summarizes relevant research leading to its conclusions, it is much more than that. It is part a self-help book and part a look back at the work of an eminent psychologist who, at 84 years age, has chosen to share his wisdom gained through a lifetime of research in his first-ever nonacademic book. A man with nothing prove after 55 years in the academe and over 200 publications to his credit, Walter Mischel wears his wisdom lightly. He says in the introduction that he imagined himself "having a leisurely conversation with you, the reader". What a conversation it is!

139 of 151 people found the following review helpful.
Interesting Read, but Potentially Misleading
By Brandon Schultz
Mischel is a gifted researcher and writer. His book masterfully summarizes a long line of research on self-control and motivation that, as a school psychologist, I have been fascinated with for some time. Thankfully, Mischel is able to step outside the academic stodginess of research articles to tell the stories behind them. However, I think many readers will be disappointed by Mischel's discussion of the implications of this research because he ultimately ends with what I would call "evidence-based platitudes." His recommendations for helping children develop self-control consist of strategies that virtually every reader would have presupposed. Namely, reward effort (not outcomes), be consistent, and be a good role model. If you are looking for a life-altering read, these "insights" are likely to disappoint (judging from the more critical reviews here on Amazon).

But the reason I give the book three stars (despite the engaging writing) is that in several sections throughout the book Mischel seems to suggest that research-informed self-control training can only be found in programs like KIPP charter schools. In truth, these insights have been discussed in the educational literature for a very long time, and I sincerely doubt that there is a teacher education program anywhere that does not train these strategies. The implementation, however, varies as a function of local resources and parent support (two things that KIPP definitely has going for it). In another example, Mischel highlights a specific study on computer-based cognitive training, even though meta-analyses of this literature suggests that it is, at best, minimally effective in immediate, near-transfer learning tasks (no benefit for delayed, near- or far-transfer tasks). I'm sure many readers will read this section and come away with the impression that cognitive training is the wave of the future (it's not).

In short, Mischel relies heavily on anecdotes to tell his stories, and the selection of these anecdotes inescapably creates subtle and unfortunate spin that folks unfamiliar with the literature could easily misinterpret.

111 of 120 people found the following review helpful.
"Human nature is more flexible and open to change than has long been assumed."
By E. Bukowsky
Dr. Walter Mischel administered "The Marshmallow Test," to young children at Standford University's Bing Nursery School in the 1960s. This study showed that even four and five year olds are capable of delaying gratification. What no one could have predicted is that many children who successfully resisted eating a tempting treat (in order to receive a greater reward later) carried this trait with them into later life. In this work of non-fiction, Mischel, who has a PhD in clinical psychology and has taught at Harvard, Stanford, and Columbia University, explores the concept of self-control in depth and explains how we can use cognitive skills to cool down our "hot impulses." By doing so, we may empower ourselves to make more constructive decisions.

Mischel draws on decades of studies that shed light on "who we are; what we can be; how our minds work; how we can--and can't--control our impulses, emotions, and dispositions; how we can change; and how we can raise and educate our children." The author asks: Can we reduce the number of school dropouts? Stick to weight-loss and exercise regimens? Save more for our retirement? Create educational programs that will build character and help our kids succeed in their professional and personal lives? Unfortunately, helping people do the right thing (provided we even know what the right thing is) is not easy; many of us procrastinate, rationalize, and have difficulty staying motivated. Common sense is uncommon, and few people are consistently prudent in every area of their lives. However, trying to use proper cognitive skills to achieve important goals often pays rich dividends

The book's conversational style, humane and compassionate message, and entertaining anecdotes make it a pleasure to read. Dr. Mischel does not talk down to us as he addresses questions that many people are curious about, such as "Is self-control prewired?" Although he does not presume to have all the answers--after all, our knowledge of how the human mind works is far from complete--Mischel gives us the benefit of years of experience at looking into the practical implications (positive and negative) of impulse control. By keeping our emotions from always getting the better of us--by employing "strategies and insights, as well as goals and motivation"--Mischel suggests that we are more likely to live happier, healthier, and more fulfilling lives.

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